A time for creativity: How future-oriented schemas facilitate creativity

According to the creative cognition approach, the infrequent generation of truly creative ideas could be due to the pervasive reliance on schemas during creative ideation. People tasked to generate creative ideas tend to anchor on accessible schemas, thus many of these ideas predictably conform to p...

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Bibliographic Details
Main Author: KOH, Brandon Yuan Rui
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/etd_coll_all/12
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1014&context=etd_coll_all
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Institution: Singapore Management University
Language: English