A time for creativity: How future-oriented schemas facilitate creativity

According to the creative cognition approach, extraordinarily creative ideas are rare because people often generate ideas by retrieving and incrementally modifying concepts from accessible schemas. Grounded in social schema research, we hypothesize that a future-orientation is a means to broaden thi...

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Bibliographic Details
Main Authors: KOH, Brandon, LEUNG, Angela K. Y.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
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Online Access:https://ink.library.smu.edu.sg/soss_research/3944
https://ink.library.smu.edu.sg/context/soss_research/article/5202/viewcontent/Time_Creativity_av.pdf
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Institution: Singapore Management University
Language: English