A time for creativity: How future-oriented schemas facilitate creativity
According to the creative cognition approach, extraordinarily creative ideas are rare because people often generate ideas by retrieving and incrementally modifying concepts from accessible schemas. Grounded in social schema research, we hypothesize that a future-orientation is a means to broaden thi...
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Main Authors: | KOH, Brandon, LEUNG, Angela K. Y. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
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Online Access: | https://ink.library.smu.edu.sg/soss_research/3944 https://ink.library.smu.edu.sg/context/soss_research/article/5202/viewcontent/Time_Creativity_av.pdf |
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Institution: | Singapore Management University |
Language: | English |
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