A time for creativity: How future-oriented schemas facilitate creativity
According to the creative cognition approach, the infrequent generation of truly creative ideas could be due to the pervasive reliance on schemas during creative ideation. People tasked to generate creative ideas tend to anchor on accessible schemas, thus many of these ideas predictably conform to p...
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Main Author: | KOH, Brandon Yuan Rui |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
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Online Access: | https://ink.library.smu.edu.sg/etd_coll_all/12 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1014&context=etd_coll_all |
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Institution: | Singapore Management University |
Language: | English |
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