How technology Is reshaping financial services: Essays on consumer behavior in card, channel and cryptocurrency services

How technology Is reshaping financial services: Essays on consumer behavior in card, channel and cryptocurrency services

The financial services sector has seen dramatic technological innovations in the last several years associated with the “fintech revolution.” Major changes have taken place in channel management, credit card rewards marketing, cryptocurren-cy, and wealth management, and have influenced consumers’ ba...

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書目詳細資料
主要作者:	GENG, Dan
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2017
主題:	Consumer behavior Financial services Branch network Credit card promotion Crypto-currency Econometric modeling Digital Communications and Networking OS and Networks Technology and Innovation
在線閱讀:	https://ink.library.smu.edu.sg/etd_coll_all/21 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1033&context=etd_coll_all
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