Creativity meets Cash: An unlikely pair?
There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types nee...
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2012
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| 在線閱讀: | https://ink.library.smu.edu.sg/ksmu/147 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu |
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| 機構: | Singapore Management University |
| 語言: | English |
| 總結: | There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types need to eat. In the book, Brainfruit: Turning creativity into cash from East to West, authors Hugh Mason and SMU associate professor Mark Chong provide a slew of practical ideas for anyone aspiring to build or understand the business of creativity. |
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