Creativity meets Cash: An unlikely pair?

There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types nee...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2012
Subjects:	Business Entrepreneurial and Small Business Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ksmu/147 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu
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Institution:	Singapore Management University
Language:	English

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spelling	sg-smu-ink.ksmu-11462018-07-06T03:21:20Z Creativity meets Cash: An unlikely pair? Knowledge@SMU There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types need to eat. In the book, Brainfruit: Turning creativity into cash from East to West, authors Hugh Mason and SMU associate professor Mark Chong provide a slew of practical ideas for anyone aspiring to build or understand the business of creativity. 2012-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/147 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Entrepreneurial and Small Business Operations Technology and Innovation
spellingShingle	Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU Creativity meets Cash: An unlikely pair?
description	There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types need to eat. In the book, Brainfruit: Turning creativity into cash from East to West, authors Hugh Mason and SMU associate professor Mark Chong provide a slew of practical ideas for anyone aspiring to build or understand the business of creativity.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	Creativity meets Cash: An unlikely pair?
title_short	Creativity meets Cash: An unlikely pair?
title_full	Creativity meets Cash: An unlikely pair?
title_fullStr	Creativity meets Cash: An unlikely pair?
title_full_unstemmed	Creativity meets Cash: An unlikely pair?
title_sort	creativity meets cash: an unlikely pair?
publisher	Institutional Knowledge at Singapore Management University
publishDate	2012
url	https://ink.library.smu.edu.sg/ksmu/147 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu
_version_	1681132817199661056

Creativity meets Cash: An unlikely pair?

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