Creativity meets Cash: An unlikely pair?
There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types nee...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/147 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |