Creativity meets Cash: An unlikely pair?

There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types nee...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/147
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu
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Institution: Singapore Management University
Language: English
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