Creativity meets Cash: An unlikely pair?
There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types nee...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2012
|
| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/ksmu/147 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1146&context=ksmu |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | There has long been a perception that creativity and money are somewhat opposed to one another. Profitable artists are sometimes seen as sell-outs while risk-averse corporations are seldom regarded as centres of creativity. Yet, for survival, businesses need to be creative and the creative-types need to eat. In the book, Brainfruit: Turning creativity into cash from East to West, authors Hugh Mason and SMU associate professor Mark Chong provide a slew of practical ideas for anyone aspiring to build or understand the business of creativity. |
|---|