A surgical approach to orchestra: How SingPost is bracing itself for change

No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/251
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1250&context=ksmu
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Institution: Singapore Management University
Language: English