A surgical approach to orchestra: How SingPost is bracing itself for change
No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/251 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1250&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented he has – with a slew of new service offerings. Through diversification, the nation's most established postal service provider is bracing itself for the day when snail mail becomes a thing of the past. |
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