A surgical approach to orchestra: How SingPost is bracing itself for change
No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented...
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2010
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sg-smu-ink.ksmu-12502018-07-06T04:55:27Z A surgical approach to orchestra: How SingPost is bracing itself for change Knowledge@SMU No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented he has – with a slew of new service offerings. Through diversification, the nation's most established postal service provider is bracing itself for the day when snail mail becomes a thing of the past. 2010-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/251 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1250&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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Business Knowledge@SMU A surgical approach to orchestra: How SingPost is bracing itself for change |
| description |
No longer the traditional company that commands mental images of the sweaty postman, his motorbike or sacks of undelivered mail – this is the goal set out by SingPost's Group CEO, whose vision of a corporate reinvention evokes metaphors of classical orchestra and medical surgery. And reinvented he has – with a slew of new service offerings. Through diversification, the nation's most established postal service provider is bracing itself for the day when snail mail becomes a thing of the past. |
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| title |
A surgical approach to orchestra: How SingPost is bracing itself for change |
| title_short |
A surgical approach to orchestra: How SingPost is bracing itself for change |
| title_full |
A surgical approach to orchestra: How SingPost is bracing itself for change |
| title_fullStr |
A surgical approach to orchestra: How SingPost is bracing itself for change |
| title_full_unstemmed |
A surgical approach to orchestra: How SingPost is bracing itself for change |
| title_sort |
surgical approach to orchestra: how singpost is bracing itself for change |
| publisher |
Institutional Knowledge at Singapore Management University |
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2010 |
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https://ink.library.smu.edu.sg/ksmu/251 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1250&context=ksmu |
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