`Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists

Singapore Management University marketing professor John Davis has just published his third book, Magic Numbers for Sales Management. Davis has led marketing teams in several major American corporations, and is also the founder of a consulting and training company, Brand New View. Magic Numbers for...

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Main Author: Knowledge@SMU
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Language:English
Published: Institutional Knowledge at Singapore Management University 2007
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Online Access:https://ink.library.smu.edu.sg/ksmu/287
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1286&context=ksmu
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spelling sg-smu-ink.ksmu-12862018-07-06T05:36:21Z `Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists Knowledge@SMU Singapore Management University marketing professor John Davis has just published his third book, Magic Numbers for Sales Management. Davis has led marketing teams in several major American corporations, and is also the founder of a consulting and training company, Brand New View. Magic Numbers for Sales Management pulls together 50 of the most important sales metrics and formulae in a format that is accompanied by examples from many of today’s leading organisations. Davis spoke to Knowledge@SMU about his book as well as sales management in general. 2007-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/287 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1286&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Business
Marketing
spellingShingle Business
Marketing
Knowledge@SMU
`Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists
description Singapore Management University marketing professor John Davis has just published his third book, Magic Numbers for Sales Management. Davis has led marketing teams in several major American corporations, and is also the founder of a consulting and training company, Brand New View. Magic Numbers for Sales Management pulls together 50 of the most important sales metrics and formulae in a format that is accompanied by examples from many of today’s leading organisations. Davis spoke to Knowledge@SMU about his book as well as sales management in general.
format text
author Knowledge@SMU
author_facet Knowledge@SMU
author_sort Knowledge@SMU
title `Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists
title_short `Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists
title_full `Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists
title_fullStr `Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists
title_full_unstemmed `Magic Numbers for Sales Management’: Simple Arithmetic for Sales Practitioners and Strategists
title_sort `magic numbers for sales management’: simple arithmetic for sales practitioners and strategists
publisher Institutional Knowledge at Singapore Management University
publishDate 2007
url https://ink.library.smu.edu.sg/ksmu/287
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1286&context=ksmu
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