Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing
The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese cit...
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2012
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sg-smu-ink.ksmu-12902018-07-06T05:42:25Z Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing Knowledge@SMU The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese citizens get online, the internet is slowly becoming a powerful tool for businesses to reach out to them. 2012-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/291 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1290&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Business Marketing |
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Business Marketing Knowledge@SMU Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese citizens get online, the internet is slowly becoming a powerful tool for businesses to reach out to them. |
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Knowledge@SMU |
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| title |
Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing |
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beckon the dragon: how businesses can attract the chinese consumers through digital marketing |
| publisher |
Institutional Knowledge at Singapore Management University |
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2012 |
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https://ink.library.smu.edu.sg/ksmu/291 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1290&context=ksmu |
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