Beckon the dragon: How businesses can attract the Chinese consumers through digital marketing

The rise of China to the world’s second largest economy has seen a boom in its consumer market with its citizens having more purchasing power. China’s retail market is growing rapidly, including the trend of online shopping with the expansion of the credit card industry. As more and more Chinese cit...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/291
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1290&context=ksmu
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Institution: Singapore Management University
Language: English
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