Beyond price tags and promotions: Investing in marketing values
Customers today look not only at the product, but also at value - not just economic value, but also, the social, environmental and ethical merits behind every purchase. For companies, particularly small to medium sized enterprises, simply hawking products will not cut it anymore, says marketing expe...
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Institutional Knowledge at Singapore Management University
2011
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sg-smu-ink.ksmu-12912018-07-06T05:46:41Z Beyond price tags and promotions: Investing in marketing values Knowledge@SMU Customers today look not only at the product, but also at value - not just economic value, but also, the social, environmental and ethical merits behind every purchase. For companies, particularly small to medium sized enterprises, simply hawking products will not cut it anymore, says marketing expert Gaurav Bhalla. Speaking at a Singapore Management University graduation ceremony, Bhalla shares his thoughts on the role of 'marketing' in attracting and retaining today's sophisticated consumers. 2011-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/292 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1291&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Business Marketing |
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Business Marketing Knowledge@SMU Beyond price tags and promotions: Investing in marketing values |
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Customers today look not only at the product, but also at value - not just economic value, but also, the social, environmental and ethical merits behind every purchase. For companies, particularly small to medium sized enterprises, simply hawking products will not cut it anymore, says marketing expert Gaurav Bhalla. Speaking at a Singapore Management University graduation ceremony, Bhalla shares his thoughts on the role of 'marketing' in attracting and retaining today's sophisticated consumers. |
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| title |
Beyond price tags and promotions: Investing in marketing values |
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Beyond price tags and promotions: Investing in marketing values |
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Beyond price tags and promotions: Investing in marketing values |
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Beyond price tags and promotions: Investing in marketing values |
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Beyond price tags and promotions: Investing in marketing values |
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beyond price tags and promotions: investing in marketing values |
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Institutional Knowledge at Singapore Management University |
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2011 |
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https://ink.library.smu.edu.sg/ksmu/292 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1291&context=ksmu |
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