Beyond price tags and promotions: Investing in marketing values
Customers today look not only at the product, but also at value - not just economic value, but also, the social, environmental and ethical merits behind every purchase. For companies, particularly small to medium sized enterprises, simply hawking products will not cut it anymore, says marketing expe...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/292 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1291&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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