Singapore’s brand “keloid”: Going beyond canes and chewing gums

With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/319
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1318&context=ksmu
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Institution: Singapore Management University
Language: English