Singapore’s brand “keloid”: Going beyond canes and chewing gums
With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats...
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2011
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sg-smu-ink.ksmu-13182018-07-09T04:01:40Z Singapore’s brand “keloid”: Going beyond canes and chewing gums Knowledge@SMU With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats of polish on an enhanced cosmopolitan brand, blemishes from the past remain – scars that are better left unpicked, says author Koh Buck Song at a Singapore Management University talk. 2011-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/319 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1318&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats of polish on an enhanced cosmopolitan brand, blemishes from the past remain – scars that are better left unpicked, says author Koh Buck Song at a Singapore Management University talk. |
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Singapore’s brand “keloid”: Going beyond canes and chewing gums |
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Singapore’s brand “keloid”: Going beyond canes and chewing gums |
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Singapore’s brand “keloid”: Going beyond canes and chewing gums |
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Singapore’s brand “keloid”: Going beyond canes and chewing gums |
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Singapore’s brand “keloid”: Going beyond canes and chewing gums |
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singapore’s brand “keloid”: going beyond canes and chewing gums |
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Institutional Knowledge at Singapore Management University |
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2011 |
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https://ink.library.smu.edu.sg/ksmu/319 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1318&context=ksmu |
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