Singapore’s brand “keloid”: Going beyond canes and chewing gums
With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/319 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1318&context=ksmu |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
Be the first to leave a comment!