Singapore’s brand “keloid”: Going beyond canes and chewing gums
With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/319 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1318&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |