Consumer technology: professional versus 'octopus' peripherals
Convergence is a popular term in consumer electronics. In recent years, a number of gadgets have evolved to take on different functions, as manufacturers try to out-do one another. Printers are now expected to scan and fax. Mobile phones are moonlighting as cameras. Mp3 players have become mini-tele...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/297 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1296&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Convergence is a popular term in consumer electronics. In recent years, a number of gadgets have evolved to take on different functions, as manufacturers try to out-do one another. Printers are now expected to scan and fax. Mobile phones are moonlighting as cameras. Mp3 players have become mini-television sets. In a paper about technological convergence, SMU marketing professors, Jin Han and Seh-Woong Chung, explore how consumers are really taking to such multi-purpose machines. |
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