Consumer technology: professional versus 'octopus' peripherals
Convergence is a popular term in consumer electronics. In recent years, a number of gadgets have evolved to take on different functions, as manufacturers try to out-do one another. Printers are now expected to scan and fax. Mobile phones are moonlighting as cameras. Mp3 players have become mini-tele...
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2009
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sg-smu-ink.ksmu-12962018-07-06T05:51:49Z Consumer technology: professional versus 'octopus' peripherals Knowledge@SMU Convergence is a popular term in consumer electronics. In recent years, a number of gadgets have evolved to take on different functions, as manufacturers try to out-do one another. Printers are now expected to scan and fax. Mobile phones are moonlighting as cameras. Mp3 players have become mini-television sets. In a paper about technological convergence, SMU marketing professors, Jin Han and Seh-Woong Chung, explore how consumers are really taking to such multi-purpose machines. 2009-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/297 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1296&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Business Marketing Knowledge@SMU Consumer technology: professional versus 'octopus' peripherals |
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Convergence is a popular term in consumer electronics. In recent years, a number of gadgets have evolved to take on different functions, as manufacturers try to out-do one another. Printers are now expected to scan and fax. Mobile phones are moonlighting as cameras. Mp3 players have become mini-television sets. In a paper about technological convergence, SMU marketing professors, Jin Han and Seh-Woong Chung, explore how consumers are really taking to such multi-purpose machines. |
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| title |
Consumer technology: professional versus 'octopus' peripherals |
| title_short |
Consumer technology: professional versus 'octopus' peripherals |
| title_full |
Consumer technology: professional versus 'octopus' peripherals |
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Consumer technology: professional versus 'octopus' peripherals |
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Consumer technology: professional versus 'octopus' peripherals |
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consumer technology: professional versus 'octopus' peripherals |
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Institutional Knowledge at Singapore Management University |
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2009 |
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https://ink.library.smu.edu.sg/ksmu/297 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1296&context=ksmu |
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