Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications

Advertising veteran, Jörg Dietzel, runs his own company, Jörg Dietzel Brand Consultants, in Singapore and Jakarta. He also teaches classes in branding, advertising and communications at the Singapore Management University, and is currently hosting a four-part TV series, “The Consultant”, produced by...

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Main Author: Knowledge@SMU
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Language:English
Published: Institutional Knowledge at Singapore Management University 2008
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Online Access:https://ink.library.smu.edu.sg/ksmu/298
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1297&context=ksmu
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spelling sg-smu-ink.ksmu-12972018-07-06T05:52:20Z Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications Knowledge@SMU Advertising veteran, Jörg Dietzel, runs his own company, Jörg Dietzel Brand Consultants, in Singapore and Jakarta. He also teaches classes in branding, advertising and communications at the Singapore Management University, and is currently hosting a four-part TV series, “The Consultant”, produced by Channel News Asia. Knowledge@SMU spoke to Dietzel about his new book, Create l Connect l Convince. 2008-08-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/298 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1297&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Business
Marketing
spellingShingle Business
Marketing
Knowledge@SMU
Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications
description Advertising veteran, Jörg Dietzel, runs his own company, Jörg Dietzel Brand Consultants, in Singapore and Jakarta. He also teaches classes in branding, advertising and communications at the Singapore Management University, and is currently hosting a four-part TV series, “The Consultant”, produced by Channel News Asia. Knowledge@SMU spoke to Dietzel about his new book, Create l Connect l Convince.
format text
author Knowledge@SMU
author_facet Knowledge@SMU
author_sort Knowledge@SMU
title Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications
title_short Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications
title_full Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications
title_fullStr Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications
title_full_unstemmed Create, Connect, Convince: Jörg Dietzel on Advertising, Branding and Communications
title_sort create, connect, convince: jörg dietzel on advertising, branding and communications
publisher Institutional Knowledge at Singapore Management University
publishDate 2008
url https://ink.library.smu.edu.sg/ksmu/298
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1297&context=ksmu
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