Marketing and democracy: similarities and remedies
Marketing and democracy, two key concepts in the different fields of business and politics, share various traits. Political campaigns, like the landmark victory scored by Barack Obama, were increasingly run in a way that will make most marketing professionals proud. For the better or worse, both con...
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Institutional Knowledge at Singapore Management University
2009
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sg-smu-ink.ksmu-13092018-07-09T03:56:53Z Marketing and democracy: similarities and remedies Knowledge@SMU Marketing and democracy, two key concepts in the different fields of business and politics, share various traits. Political campaigns, like the landmark victory scored by Barack Obama, were increasingly run in a way that will make most marketing professionals proud. For the better or worse, both concepts have been criticised variously for what they are. Nevertheless, the two can learn and benefit from each other, says Harvard business administration professor John Quelch. 2009-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/310 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1309&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Singapore Management University |
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SMU Libraries |
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Singapore |
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English |
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Business Marketing |
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Business Marketing Knowledge@SMU Marketing and democracy: similarities and remedies |
| description |
Marketing and democracy, two key concepts in the different fields of business and politics, share various traits. Political campaigns, like the landmark victory scored by Barack Obama, were increasingly run in a way that will make most marketing professionals proud. For the better or worse, both concepts have been criticised variously for what they are. Nevertheless, the two can learn and benefit from each other, says Harvard business administration professor John Quelch. |
| format |
text |
| author |
Knowledge@SMU |
| author_facet |
Knowledge@SMU |
| author_sort |
Knowledge@SMU |
| title |
Marketing and democracy: similarities and remedies |
| title_short |
Marketing and democracy: similarities and remedies |
| title_full |
Marketing and democracy: similarities and remedies |
| title_fullStr |
Marketing and democracy: similarities and remedies |
| title_full_unstemmed |
Marketing and democracy: similarities and remedies |
| title_sort |
marketing and democracy: similarities and remedies |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2009 |
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https://ink.library.smu.edu.sg/ksmu/310 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1309&context=ksmu |
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