Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach
How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approa...
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2007
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sg-smu-ink.ksmu-13132018-07-09T03:58:54Z Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach Knowledge@SMU How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approach which calls for a fundamental shift at the leadership level from an inside-out perspective to an outside-in view of the marketplace. 2007-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/314 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1313&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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How can companies, especially those operating in end-consumer industries and saturated markets, become successful? By transforming themselves into truly marketing-led organisations, advises the Monitor Group, a global management services firm. Monitor has developed a finely tuned go-to-market approach which calls for a fundamental shift at the leadership level from an inside-out perspective to an outside-in view of the marketplace. |
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Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach |
| title_short |
Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach |
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Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach |
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Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach |
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Monitor Group's Go-to-Market Methodology Advocates the 'Outside-in' Approach |
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monitor group's go-to-market methodology advocates the 'outside-in' approach |
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Institutional Knowledge at Singapore Management University |
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2007 |
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https://ink.library.smu.edu.sg/ksmu/314 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1313&context=ksmu |
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