Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation
All companies, from major multinationals to start-ups, face a common challenge: how to keep growing. These firms find it difficult to sustain growth because they become risk averse, opting for safer incremental product and service improvements instead of more rewarding, but riskier, major initiative...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/320 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1319&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | All companies, from major multinationals to start-ups, face a common challenge: how to keep growing. These firms find it difficult to sustain growth because they become risk averse, opting for safer incremental product and service improvements instead of more rewarding, but riskier, major initiatives, according to a study by Wharton marketing professor George S. Day. Companies, Day says, need to better understand the risks inherent in different levels of innovation and achieve a balance between BIG I innovation and small i innovation. |
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