Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation
All companies, from major multinationals to start-ups, face a common challenge: how to keep growing. These firms find it difficult to sustain growth because they become risk averse, opting for safer incremental product and service improvements instead of more rewarding, but riskier, major initiative...
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2007
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sg-smu-ink.ksmu-13192018-07-09T04:02:06Z Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation Knowledge@SMU All companies, from major multinationals to start-ups, face a common challenge: how to keep growing. These firms find it difficult to sustain growth because they become risk averse, opting for safer incremental product and service improvements instead of more rewarding, but riskier, major initiatives, according to a study by Wharton marketing professor George S. Day. Companies, Day says, need to better understand the risks inherent in different levels of innovation and achieve a balance between BIG I innovation and small i innovation. 2007-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/320 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1319&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Business Marketing Knowledge@SMU Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation |
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All companies, from major multinationals to start-ups, face a common challenge: how to keep growing. These firms find it difficult to sustain growth because they become risk averse, opting for safer incremental product and service improvements instead of more rewarding, but riskier, major initiatives, according to a study by Wharton marketing professor George S. Day. Companies, Day says, need to better understand the risks inherent in different levels of innovation and achieve a balance between BIG I innovation and small i innovation. |
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| title |
Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation |
| title_short |
Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation |
| title_full |
Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation |
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Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation |
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Sustaining Corporate Growth Requires 'Big I' and 'small i' Innovation |
| title_sort |
sustaining corporate growth requires 'big i' and 'small i' innovation |
| publisher |
Institutional Knowledge at Singapore Management University |
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2007 |
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https://ink.library.smu.edu.sg/ksmu/320 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1319&context=ksmu |
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