Through the Looking Glass: Singapore’s First Customer Satisfaction Survey

The Institute of Service Excellence (ISES) was established by the Singapore Management University (SMU) and Singapore’s Workforce Development Agency (WDA) in mid-2007. In April 2008, following a survey conducted across various sectors and subsectors, the Institute launched the nation’s first custome...

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Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
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Online Access:https://ink.library.smu.edu.sg/ksmu/323
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1322&context=ksmu
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spelling sg-smu-ink.ksmu-13222018-07-09T04:04:04Z Through the Looking Glass: Singapore’s First Customer Satisfaction Survey Knowledge@SMU The Institute of Service Excellence (ISES) was established by the Singapore Management University (SMU) and Singapore’s Workforce Development Agency (WDA) in mid-2007. In April 2008, following a survey conducted across various sectors and subsectors, the Institute launched the nation’s first customer satisfaction index, known as the Customer Satisfaction Index of Singapore (CSISG). Singapore scored 68.7 out of 100 in the CSISG, lower than South Korea and the United States which scored 72 and 75 respectively. 2008-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/323 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1322&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Business
Marketing
spellingShingle Business
Marketing
Knowledge@SMU
Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
description The Institute of Service Excellence (ISES) was established by the Singapore Management University (SMU) and Singapore’s Workforce Development Agency (WDA) in mid-2007. In April 2008, following a survey conducted across various sectors and subsectors, the Institute launched the nation’s first customer satisfaction index, known as the Customer Satisfaction Index of Singapore (CSISG). Singapore scored 68.7 out of 100 in the CSISG, lower than South Korea and the United States which scored 72 and 75 respectively.
format text
author Knowledge@SMU
author_facet Knowledge@SMU
author_sort Knowledge@SMU
title Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
title_short Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
title_full Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
title_fullStr Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
title_full_unstemmed Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
title_sort through the looking glass: singapore’s first customer satisfaction survey
publisher Institutional Knowledge at Singapore Management University
publishDate 2008
url https://ink.library.smu.edu.sg/ksmu/323
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1322&context=ksmu
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