Through the Looking Glass: Singapore’s First Customer Satisfaction Survey
The Institute of Service Excellence (ISES) was established by the Singapore Management University (SMU) and Singapore’s Workforce Development Agency (WDA) in mid-2007. In April 2008, following a survey conducted across various sectors and subsectors, the Institute launched the nation’s first custome...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2008
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/323 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1322&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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