To be ahead of the game, consider game-based marketing
Games have a way of engaging people in ways that advertisements simply cannot. Many a date, birthday or meeting have been forgotten and disregarded, thanks to the likes of Warcraft and StarCraft – 'sticky' programmes that have caused people to betray their better judgements. Beyond compute...
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2010
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sg-smu-ink.ksmu-13232018-07-09T04:04:36Z To be ahead of the game, consider game-based marketing Knowledge@SMU Games have a way of engaging people in ways that advertisements simply cannot. Many a date, birthday or meeting have been forgotten and disregarded, thanks to the likes of Warcraft and StarCraft – 'sticky' programmes that have caused people to betray their better judgements. Beyond computer gaming, however, consumers have been known to choose a coffee shop, supermarket or airline for reasons that also defy what's rational: to collect stamps, amass points and accumulate 'miles'; all of which have nothing to do with drinking coffee, buying groceries or getting from point A to B. Yet, people play along willingly, in the hopes that they will, someday, 'win'. 2010-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/324 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1323&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing |
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Business Marketing |
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Business Marketing Knowledge@SMU To be ahead of the game, consider game-based marketing |
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Games have a way of engaging people in ways that advertisements simply cannot. Many a date, birthday or meeting have been forgotten and disregarded, thanks to the likes of Warcraft and StarCraft – 'sticky' programmes that have caused people to betray their better judgements. Beyond computer gaming, however, consumers have been known to choose a coffee shop, supermarket or airline for reasons that also defy what's rational: to collect stamps, amass points and accumulate 'miles'; all of which have nothing to do with drinking coffee, buying groceries or getting from point A to B. Yet, people play along willingly, in the hopes that they will, someday, 'win'. |
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| title |
To be ahead of the game, consider game-based marketing |
| title_short |
To be ahead of the game, consider game-based marketing |
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To be ahead of the game, consider game-based marketing |
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To be ahead of the game, consider game-based marketing |
| title_full_unstemmed |
To be ahead of the game, consider game-based marketing |
| title_sort |
to be ahead of the game, consider game-based marketing |
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Institutional Knowledge at Singapore Management University |
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2010 |
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https://ink.library.smu.edu.sg/ksmu/324 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1323&context=ksmu |
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