To be ahead of the game, consider game-based marketing
Games have a way of engaging people in ways that advertisements simply cannot. Many a date, birthday or meeting have been forgotten and disregarded, thanks to the likes of Warcraft and StarCraft – 'sticky' programmes that have caused people to betray their better judgements. Beyond compute...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/324 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1323&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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