Enhancing internal communications: How Microsoft cuts through the clutter
The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/364 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1363&context=ksmu |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out-of-the-box thinking and some coordination, Ang pulled together a series of weekly videos to achieve this objective and more. Best of all, the idea has proved itself to be low in costs but high in returns. |
|---|