Enhancing internal communications: How Microsoft cuts through the clutter

The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
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Online Access:https://ink.library.smu.edu.sg/ksmu/364
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1363&context=ksmu
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Institution: Singapore Management University
Language: English