Enhancing internal communications: How Microsoft cuts through the clutter

The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2012
Subjects:	Business Strategic Management Policy
Online Access:	https://ink.library.smu.edu.sg/ksmu/364 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1363&context=ksmu
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ksmu-1363
record_format	dspace
spelling	sg-smu-ink.ksmu-13632018-07-09T04:50:20Z Enhancing internal communications: How Microsoft cuts through the clutter Knowledge@SMU The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out-of-the-box thinking and some coordination, Ang pulled together a series of weekly videos to achieve this objective and more. Best of all, the idea has proved itself to be low in costs but high in returns. 2012-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/364 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1363&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Strategic Management Policy
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Strategic Management Policy
spellingShingle	Business Strategic Management Policy Knowledge@SMU Enhancing internal communications: How Microsoft cuts through the clutter
description	The thought of having to rally thousands of employees, scattered across a diverse continent, behind a set of corporate goals may seem daunting. Not for Jovina Ang, an adjunct faculty of corporate communication at SMU and marketing communications director at Microsoft Services Asia. With a little out-of-the-box thinking and some coordination, Ang pulled together a series of weekly videos to achieve this objective and more. Best of all, the idea has proved itself to be low in costs but high in returns.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	Enhancing internal communications: How Microsoft cuts through the clutter
title_short	Enhancing internal communications: How Microsoft cuts through the clutter
title_full	Enhancing internal communications: How Microsoft cuts through the clutter
title_fullStr	Enhancing internal communications: How Microsoft cuts through the clutter
title_full_unstemmed	Enhancing internal communications: How Microsoft cuts through the clutter
title_sort	enhancing internal communications: how microsoft cuts through the clutter
publisher	Institutional Knowledge at Singapore Management University
publishDate	2012
url	https://ink.library.smu.edu.sg/ksmu/364 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1363&context=ksmu
_version_	1681132854101147648

Enhancing internal communications: How Microsoft cuts through the clutter

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