How to Make Online Auctions More Successful – for Both Sellers and Buyers
With the growing popularity of the Internet and digital communication, the efficiency of the online auction has attracted increasing attention. In an article titled, “The Value of Reputation: Evidence from Online Auctions,” four scholars at Beijing University - Zhou Lian, Zhang Weiying, Gu Quanlin a...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/393 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1392&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |