How to Make Online Auctions More Successful – for Both Sellers and Buyers

With the growing popularity of the Internet and digital communication, the efficiency of the online auction has attracted increasing attention. In an article titled, “The Value of Reputation: Evidence from Online Auctions,” four scholars at Beijing University - Zhou Lian, Zhang Weiying, Gu Quanlin a...

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2007
Subjects:
Online Access:https://ink.library.smu.edu.sg/ksmu/393
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1392&context=ksmu
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Institution: Singapore Management University
Language: English
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Summary:With the growing popularity of the Internet and digital communication, the efficiency of the online auction has attracted increasing attention. In an article titled, “The Value of Reputation: Evidence from Online Auctions,” four scholars at Beijing University - Zhou Lian, Zhang Weiying, Gu Quanlin and Shen Yi – use data provided by Eachnet, a Chinese online auction company with the biggest market share in China before being acquired by eBay in 2003, to analyze the various factors that contribute to a successful online auction.