Cases in Marketing Management and Strategy : An Asia-Pacific Perspective
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1996
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/134 https://worldcat.org/isbn/9780135770573 |
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sg-smu-ink.lkcsb_research-11332010-09-23T06:24:04Z Cases in Marketing Management and Strategy : An Asia-Pacific Perspective Quelch, J Leong, S. M. Ang, S. H. TAN, Chin Tiong 1996-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/134 https://worldcat.org/isbn/9780135770573 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business Quelch, J Leong, S. M. Ang, S. H. TAN, Chin Tiong Cases in Marketing Management and Strategy : An Asia-Pacific Perspective |
| format |
text |
| author |
Quelch, J Leong, S. M. Ang, S. H. TAN, Chin Tiong |
| author_facet |
Quelch, J Leong, S. M. Ang, S. H. TAN, Chin Tiong |
| author_sort |
Quelch, J |
| title |
Cases in Marketing Management and Strategy : An Asia-Pacific Perspective |
| title_short |
Cases in Marketing Management and Strategy : An Asia-Pacific Perspective |
| title_full |
Cases in Marketing Management and Strategy : An Asia-Pacific Perspective |
| title_fullStr |
Cases in Marketing Management and Strategy : An Asia-Pacific Perspective |
| title_full_unstemmed |
Cases in Marketing Management and Strategy : An Asia-Pacific Perspective |
| title_sort |
cases in marketing management and strategy : an asia-pacific perspective |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1996 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/134 https://worldcat.org/isbn/9780135770573 |
| _version_ |
1770569468168110080 |