Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior
This study examines cognitive complexity as a personality trait evaluating its generality across three product classes. Findings indicate that individuals exhibit consistency in levels of complexity used to evaluate products irrespective of product class. Males and females appear to differ only slig...
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1980
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sg-smu-ink.lkcsb_research-11692010-09-23T06:24:04Z Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior TAN, Chin Tiong Dolich, Ira J. This study examines cognitive complexity as a personality trait evaluating its generality across three product classes. Findings indicate that individuals exhibit consistency in levels of complexity used to evaluate products irrespective of product class. Males and females appear to differ only slightly in the construct's generality. In additions prior familiarity with a product class showed no relationship with the level of cognitive complexity utilized. 1980-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/170 https://www.acrwebsite.org/volumes/9731/volumes/v07/NA-07 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
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Marketing TAN, Chin Tiong Dolich, Ira J. Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior |
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This study examines cognitive complexity as a personality trait evaluating its generality across three product classes. Findings indicate that individuals exhibit consistency in levels of complexity used to evaluate products irrespective of product class. Males and females appear to differ only slightly in the construct's generality. In additions prior familiarity with a product class showed no relationship with the level of cognitive complexity utilized. |
| format |
text |
| author |
TAN, Chin Tiong Dolich, Ira J. |
| author_facet |
TAN, Chin Tiong Dolich, Ira J. |
| author_sort |
TAN, Chin Tiong |
| title |
Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior |
| title_short |
Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior |
| title_full |
Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior |
| title_fullStr |
Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior |
| title_full_unstemmed |
Cognitive Structure in Personality: An Investigation of Its Generality in Buying Behavior |
| title_sort |
cognitive structure in personality: an investigation of its generality in buying behavior |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1980 |
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https://ink.library.smu.edu.sg/lkcsb_research/170 https://www.acrwebsite.org/volumes/9731/volumes/v07/NA-07 |
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1770569477704908800 |