A Comparative Study of Consumer Information Seeking : Singapore Versus USA

Consumer information seeking behavior was studied in the U.S. and Singapore. Rank order correlations were used to determine how the two samples differ on the extent respondents sought information from the various sources and how they evaluated usefulness of information from sources. Several interest...

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Bibliographic Details
Main Authors: TAN, Chin Tiong, Dolich, Ira
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1983
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/185
https://doi.org/10.1007/bf02725227
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Institution: Singapore Management University
Language: English