A Comparative Study of Consumer Information Seeking : Singapore Versus USA
Consumer information seeking behavior was studied in the U.S. and Singapore. Rank order correlations were used to determine how the two samples differ on the extent respondents sought information from the various sources and how they evaluated usefulness of information from sources. Several interest...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1983
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/185 https://doi.org/10.1007/bf02725227 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Consumer information seeking behavior was studied in the U.S. and Singapore. Rank order correlations were used to determine how the two samples differ on the extent respondents sought information from the various sources and how they evaluated usefulness of information from sources. Several interesting similarities and differences were found. |
|---|