Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?
Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity.
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1986
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/208 https://acrwebsite.org/volumes/6557/volumes/v13/NA-13 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity. |
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