Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?
Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity.
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| Language: | English |
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Institutional Knowledge at Singapore Management University
1986
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/208 https://acrwebsite.org/volumes/6557/volumes/v13/NA-13 |
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sg-smu-ink.lkcsb_research-12072010-09-23T06:24:04Z Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? McCullough, James TAN, Chin Tiong WONG, John Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity. 1986-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/208 https://acrwebsite.org/volumes/6557/volumes/v13/NA-13 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business McCullough, James TAN, Chin Tiong WONG, John Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? |
| description |
Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity. |
| format |
text |
| author |
McCullough, James TAN, Chin Tiong WONG, John |
| author_facet |
McCullough, James TAN, Chin Tiong WONG, John |
| author_sort |
McCullough, James |
| title |
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? |
| title_short |
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? |
| title_full |
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? |
| title_fullStr |
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? |
| title_full_unstemmed |
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese? |
| title_sort |
effects of steorotyping in cross-cultural research: are the chinese really chinese? |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1986 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/208 https://acrwebsite.org/volumes/6557/volumes/v13/NA-13 |
| _version_ |
1770569487349710848 |