Adoption of a New Food Product: A Study in the Oriental Culture

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Bibliographic Details
Main Authors:	Shamdasani, Prem N P, TAN, Chin Tiong
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 1985
Subjects:	Asian Studies Sales and Merchandising
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/212 https://www.worldcat.org/oclc/25919969
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Institution:	Singapore Management University
Language:	English

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