Intention, Attitude and Social Influence in Bank Selection : A Study in an Oriental Culture
Traditional bank selection criteria considered important by many bankers may be less important factors in the oriental culture. A mail questionnaire survey in Singapore with a sample of 87 subjects reveals that social factors are a stronger influence than other variables, probably due to the fact th...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1986
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/213 https://doi.org/10.1108/eb010783 |
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| Institution: | Singapore Management University |
| Language: | English |