Intention, Attitude and Social Influence in Bank Selection : A Study in an Oriental Culture

Traditional bank selection criteria considered important by many bankers may be less important factors in the oriental culture. A mail questionnaire survey in Singapore with a sample of 87 subjects reveals that social factors are a stronger influence than other variables, probably due to the fact th...

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Bibliographic Details
Main Authors: TAN, Chin Tiong, Chua, C. Y. Y.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1986
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/213
https://doi.org/10.1108/eb010783
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Institution: Singapore Management University
Language: English

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