The Impact of Cultural Patterns on Cognition and Intention in Singapore

Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and confor...

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Main Authors:	TAN, Chin Tiong, Farley, John U.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 1987
Subjects:	Asian Studies Marketing Race and Ethnicity
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/263 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1262/viewcontent/TanCT1987ImpactCulturalPattSingapore.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-1262
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-12622018-07-09T06:23:41Z The Impact of Cultural Patterns on Cognition and Intention in Singapore TAN, Chin Tiong Farley, John U. Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect. 1987-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/263 info:doi/10.1086/209087 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1262/viewcontent/TanCT1987ImpactCulturalPattSingapore.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Asian Studies Marketing Race and Ethnicity
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Asian Studies Marketing Race and Ethnicity
spellingShingle	Asian Studies Marketing Race and Ethnicity TAN, Chin Tiong Farley, John U. The Impact of Cultural Patterns on Cognition and Intention in Singapore
description	Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect.
format	text
author	TAN, Chin Tiong Farley, John U.
author_facet	TAN, Chin Tiong Farley, John U.
author_sort	TAN, Chin Tiong
title	The Impact of Cultural Patterns on Cognition and Intention in Singapore
title_short	The Impact of Cultural Patterns on Cognition and Intention in Singapore
title_full	The Impact of Cultural Patterns on Cognition and Intention in Singapore
title_fullStr	The Impact of Cultural Patterns on Cognition and Intention in Singapore
title_full_unstemmed	The Impact of Cultural Patterns on Cognition and Intention in Singapore
title_sort	impact of cultural patterns on cognition and intention in singapore
publisher	Institutional Knowledge at Singapore Management University
publishDate	1987
url	https://ink.library.smu.edu.sg/lkcsb_research/263 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1262/viewcontent/TanCT1987ImpactCulturalPattSingapore.pdf
_version_	1770569515912921088

The Impact of Cultural Patterns on Cognition and Intention in Singapore

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