The Impact of Cultural Patterns on Cognition and Intention in Singapore
Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and confor...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1987
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/263 https://ink.library.smu.edu.sg/context/lkcsb_research/article/1262/viewcontent/TanCT1987ImpactCulturalPattSingapore.pdf |
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| Institution: | Singapore Management University |
| Language: | English |