Towards Some Standardized Cross-Cultural Consumption Values
The results of most attempts to relate cultural (and subcultural) valuesCa group and general behavioral construct, to a consumer's choiceCa personal and consumption oriented construct, are weak. This paper proposes another alternative. We hypothesized and used consumers' perceived attribut...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1988
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/264 https://acrwebsite.org/volumes/6836/volumes/v15/NA-15 |
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| Institution: | Singapore Management University |
| Language: | English |